The world’s most famous Swiss watchmaker announced the start of its own certified pre-owned watch program, under which it will sell authenticated watches, first through the luxury retailer Bucherer, before expanding to other authorized dealers.
Only Rolex watches purchased from ADs and more than three years old will be eligible for the pre-owned program to curtail newer models being flipped in the gray market. And here’s where the Crown is really levelling up from your typical secondary market experience. When you purchase a Rolex-certified pre-owned watch, you’ll receive a certificate of authenticity and a new, two-year warranty card. You’ll even get a coveted Rolex “wax seal” tag.
Rolex-certified pre-owned watches will initially be available at Bucherer boutiques in six select markets, including Switzerland, Austria, Germany, France, Denmark and the UK, beginning this month. In 2023, the Crown will expand the program to other Rolex-authorized retailers, hopefully including some outposts in the States.
Stay up to date with Conxeppt to learn more about the Rolex program entering the Canadian market.
